Retailers don’t buy Technology, they buy Solutions

by Deepak Sharma on Sunday, May 23, 2010

The above is a quote from the Video embedded below where Microsoft Industry Solutions Director David Gruehn talks about Innovation and how it impacts retailers.

Not only are retailers dealing with the new economy, they are dealing with an exponentially increasing tech savvy consumer who expects always on, always connected, always right and your next round of employees may be just as demanding of the technology they expect to have access to in your store. Microsoft Industry Solutions Director David Gruehn, and former retail CIO, talks about innovation and how it is impacting retailers.