What’s more exciting than innovative technologies? It’s the innovative implementations. Clinique, a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder has done just that. Clinique is launching Clinique Smart Bar which is a touch screen counter that is based on Microsoft Surface unit.

Clinique installs Microsoft Surface

The new digital interface enables shoppers to place specially tagged Clinique products on the Clinique Smart Bar. The shoppers can then access product information, and Clinique.com’s best in class user reviews and how-to videos, before adding their products to a virtual browsing basket.
The application allows shoppers to print out a barcode and present it at the nearby express service counter for quick checkout.
Shoppers can also share the virtual browsing basket directly to their Facebook or via e-mail.
“Today’s consumer has more tools and devices than ever before to communicate, connect and learn. From the explosion of smartphones to Google to Facebook, our consumers are looking beyond a one-dimensional experience,” said Ricardo Quintero, Clinique’s senior vice president, global general manager, Market Development.

A picture speaks thousand words so here is how the Clinique Smart Bar looks.

Picture source - Microsoft Surface Blog

Intava, a leader in touch screen solutions for retailers, announced that Ethan Allen has deployed Intava Vector™ interactive merchandising screens in its Design Centers across the country.

With the implementation of Intava’s technology, Ethan Allen Design Centers now have the ability to showcase and sell all available products (both online and in-store) in a visually compelling and informative way, regardless of store size. The touch screens inspire furniture shoppers by giving them the ability to discover, select, and visualize their dream home interiors through intuitive style quizzes and interactions with the screen. You can read the full release here - http://intava.com/about-news.php

In a separate release, Intava announced the latest features and capabilities of Intava Vector 2.0, a visual merchandising and shopper assistance solution customizable for any product category. As illustrated with Ethan Allen, Intava Vector brings the best of online shopping to brick-and-mortar stores by seamlessly integrating with a retailer’s product database and quickly presenting information through simple and engaging interactive content. You can read the full release here - http://intava.com/pressrelease11.18.2010a.php