Showing posts with label Research. Show all posts
Retail CIOs are Primed to Lead the Innovation Agenda
by Deepak Sharma on Wednesday, January 22, 2014
A new study by Tata Consultancy Services done in conjunction with Forrester Consulting looked at the state of IT within the global retail industry and CIOs’ attitudes and plans toward key trends and ever-more disruptive, challenging technologies.
TCS Study Shows Retail CIOs are Primed to Lead the Innovation Agenda
In-depth interviews with senior business and IT executives at global retailers found that the potential for CIOs to embrace disruptive technologies are too often hampered by a lack of key resources and business alignment. This is illustrated through the fact that almost two thirds (64 percent) of global retailers consider cost reduction as a major focus over the next few years, versus only two fifths (38 percent) citing innovation.
While the focus is still revenue growth, Retail CIOs believe that the disruptive technologies of mobility, social media, cloud and Big Data will continue to radically transform the retail industry status quo, yet they are not staffed or structured adequately to take full advantage.
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2012 Future of Food Retailing Report (Needs registration)
With the U.S. economy experiencing slow growth, persistent unemployment, and stagnant household incomes, consumers are moving toward extremes. Cost-conscious shoppers continue to seek extreme value and acceptable quality or better at low prices. Other shoppers less affected by the downturn have returned to upper-tier food retailers. Retailers who cater to the middle are finding their positions more challenging to maintain. With the most recent bout of food inflation seeming to moderate, the pressure on their sales and profits is likely to continue.
This year’s edition of The Future of Food Retailing Report highlights market share figures for grocery and consumables by store format, illustrates which formats are thriving and look to continue growth in today’s challenging economy, and forecasts how these key formats will perform over the next five years, i.e., by 2016.
PODCAST: John Orr, Trends in Human Capital Management for Retailers
On this two-part podcast, we talked about trends in human capital management and what retailers need as it relates to human capital management.
On part one of the podcast, we focused on compliance among labor laws and visibility of the business. On part two, we addressed the need for speed as a big trend in retailer human capital management.
Retailers are under attack from many angles. There is scarce talent, they’re in a high turnover industry, they’re being legislated left and right, whether it’s gift card legislation in NJ, or California labor laws and class-action lawsuits. We discussed the challenges retailers face navigating through this landscape.
Concerning the challenge of visibility, more and more retailers are expressing the need for better visibility at the store level and above store. Legacy applications, however, have fallen very short in giving retailers access to the information they need. Most retailers are fraught with manual processes, inefficiencies and spreadsheets. The reporting from these systems is not timely enough for the executives to be proactive and make the decisions they need to do on a day-to-day basis. Retailers need solutions that provide intuitive real-time information, and should not be held hostage to legacy systems and interfaces and processes.
The internet, by allowing anonymous browsing and rapid price-comparing, was supposed to mean low, and equal, prices for all. Now, however, online retailers are being offered software that helps them detect shoppers who can afford to pay more or are in a hurry to buy, so as to present pricier options to them or simply charge more for the same stuff.
Technology Grows in Importance for Retailers, New CompTIA Research Study Reveals
Seventy-two percent of retailers surveyed rate technology as important to their business, CompTIA’s Retail Sector Technology Adoption Trends Study reveals. That figure is projected to increase to 83 percent by 2014.
A net 63 percent of retailers expect to increase IT spending in 2012 with the remaining 37 percent planning to cut back or hold the line. Large retailers expect to boost IT spending the most – 4.8 percent, on average. For all firms, the planned average increase is 4.2 percent.
Competing With Amazon on Amazon
Thousands of small merchants depend on Amazon.com Inc. to reach customers who otherwise wouldn't know they exist. A few of them complain, though, that Amazon sometimes eats their lunch.
According to some small retailers, the Seattle-based giant appears to be increasingly using its Marketplace—where third-party retailers sell their wares on the Amazon.com site—as a vast laboratory to spot new products to sell, test sales of potential new goods, and exert more control over pricing.
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Retailers using pent-up cash; 58% plan to increase capital spending, with IT No. 1 priority
While waiting for the recovery to take the hold, 58% plan to increase capital spending over the next year. The highest priority investment area is information technology – including data analytics and digital marketing channels – cited by 51% of the executives in the KPMG survey. Other significant areas of investment for retailers are new products or services (43%), geographic expansion (33%), and advertising and marketing (24%).
When asked about digital marketing channels, retail executives in the 2012 KPMG retail survey indicate that online shopping (59%), social media platforms (58%), and email campaigns (49%) are having the most significant impact on their businesses. Additionally, executive indicate that the incorporation of mobile technology is also having a significant impact, specifically mobile shopping (36%), mobile promotions (28%), and mobile payments (21%).
Executives also say that the use of data analytics is playing a larger role in their strategic decision making – including areas such as customer insight, brand and product management, pricing decisions and market expansion.
Why Loyalty Programs Can Be Bad for Business
In my work with companies on pricing strategies, it's common for executives to feel compelled to offer loyal customers something for free. My immediate question is: "Why?" Giving something away for free as a gesture of thanks has become almost reflexive in business. But when you examine the strategic value and underlying costs of these programs, I've found that loyalty discounts are rarely necessary to close a deal, nor are they always highly valued by customers.
Why Sephora Is Betting Big on Digital Shopping
Sephora is one of the brands that’s leading the way in shaping digital experiences for its customers. The company recently invested in an entirely new shopping experience that integrates mobile, social and in-store activity. On this episode of Revolution, Julie Bornstein, SVP Digital at Sephora, shares with us the importance of delivering a holistic digital and “IRL” experience, while also enhancing the individual path each customer takes to engage with the brand and their favorite products.
Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores
Through its new “Fashion Like” initiative, C&A has posted photos of a number of the clothing items it sells on a dedicated Facebook page, where it invites customers to “like” the ones that appeal to them. Special hooks on the racks in its bricks-and-mortar store, meanwhile, can then display those votes in real time, giving in-store shoppers a clear indication of each item’s online popularity. The video below (in Portuguese) outlines the premise in more detail:
Home Depot Rolls Out New Mobile Devices for Workers
Home Depot has started to roll out a scaled down, second generation mobile device for its sales associates, allowing more workers to use wireless technology to assist customers, CIO Matt Carey told CIO Journal. The 25,000 device roll-out is intended to make it possible for more store workers to help customers locate items and give information on products, even in areas for which they don’t have specialized expertise. It’s also an example of how Home Depot is attempting to use technology to increase the amount customers spend on each trip to the store, as well as sales to new customers, an area of focus as the chain has slowed the opening of new stores.
The device, called First Phone Junior, is a scaled-down version of the Motorola phone the company put in the hands of some associates two years ago, which allowed employees to better manage inventory, assist customers and speed checkout lines.
While the long-predicted demise of the bricks-and-mortar store has been greatly exaggerated, there is no doubt that customers are migrating to digital channels in growing numbers. Accenture looks at the issues, and identifies three steps that retailers can take to rethink the way they attract, serve and retain customers, then allocate capital and resources accordingly.
IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer
IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company's IT department as the biggest obstacle to reaching today's consumers.
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Wow! Apple Turns Over Its Inventory Once Every 5 *Days*
Apple turns over its inventory once every five days.
That's part of why a new report from the technology research firm, Gartner, ranked Apple's supply chain the best in the world. And it's pretty amazing when you think about it. This is a company that sells hundreds of millions of hardware gadgets all over the world and yet it doesn't actually need to stockpile its goods.
The only company on Gartner's list of 25 companies that turns over its product faster is McDonald's, which is not exactly in the electronics business. Dell and Samsung rank two and three in Apple's category, turning over their inventory roughly once every 10 and 21 days respectively.
We calculated these times from the report's "Inventory Turn" metric, which estimates the number of times a company's inventory is sold in a given time period. Apple's number is 74, according to Gartner (or 76, according to Forbes). From there, it's a common practice to divide by 365 to "estimate the number of days [of] sales sitting in inventory."
Fascinatingly, if you read about that inventory turn metric, you will find things like this: "Although results vary by industry, typical manufacturing companies may have 6-8 inventory turns per year. High volume/low margin companies (like grocery stores) may have 12 or more inventory turns per year or more."
So a typical company in manufacturing might do 8 inventory turns. Samsung does 17. Dell, which practically invented hardcore electronics supply chain management, does 36. Apple is doing 74!
Electronics products returns to cost $17B to US retailers & manufacturers
by Deepak Sharma on Wednesday, December 14, 2011
Customers returning electronic devices will cost U.S. electronics retailers and manufacturers about $17 billion this year, an increase of about 21% from 2007, consulting company Accenture said in a new report. These costs include receiving, assessing, repairing, reboxing, restocking and reselling returned products.
The research is based in part on a survey of executives from communications carriers, consumer electronics retailing and consumer electronics manufacturing companies, which revealed that product return rates over the past three to five years have increased for more than half of the retailers (57 percent) and nearly half (43 percent) of the manufacturers surveyed. Only 13 percent of the retailers and 12 percent of the manufacturers surveyed indicated that return rates are trending downward.
However, the Accenture research also revealed a significant opportunity for the industry to cut costs and reduce the level of product returns, given that only 5 percent of returns are related to actual product defects. While 27 percent reflect “buyer’s remorse,” 68 percent of returned products ultimately are characterized as “No Trouble Found.” This means that, despite the customer perceiving a fault, no problem was detected when the item was tested against specifications set by retailers or manufacturers, according to Accenture’s new published report, titled “A Returning Problem: Reducing the Quantity and Cost of Product Returns in Consumer Electronics,” which captures key findings and insights based on the survey (www.accenture.com/product-returns-electronics).
The report also concludes that solving this No Trouble Found problem – or even reducing it slightly – could have a significant impact on the cost of returns. Accenture has calculated that a 1 percent reduction in the number of No Trouble Found cases could translate to annual savings of 4 percent in return and repair costs, or $21 million for a typical large consumer electronics manufacturer and $16 million for the average consumer electronics retailer.
Online Sales Jumped 24% on Black Friday, 39% on Thanksgiving day
by Deepak Sharma on Saturday, November 26, 2011
IBM’s data unit Coremetrics has released its real time online retail benchmark study which shows online sales jumped 24.3% this Black Friday. This follows the growth of 39.3% increase in online sales on Thanksgiving day. Mobile traffic increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010. The sales on mobile devices surged to 9.8 percent from 3.2 percent year over year.
Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM
U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM.
As part of IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals the following trends as of 12:00 am PST:
- Consumer Spending Increases: Strong Thanksgiving shopping carried over into Black Friday with online sales increasing 24.3 percent annually.
- The Mobile Bargain Hunter: Black Friday witnessed the arrival of the mobile deal seeker who embraced their devices as a research tool for in-store and online bargains. Mobile traffic increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010.
- Mobile Sales: Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year.
- The Apple Shopper: Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices (5.4 percent and 4.8 percent respectively). Android came in third at 4.1 percent. Collectively iPhone and iPad accounted for 10.2 percent of all online retail traffic on Black Friday.
- The iPad Factor: Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices.
- Surgical Shopping Goes Mobile: Mobile shoppers demonstrated a laser focus that surpassed that of other online shoppers with a 41.3 percent bounce rate on mobile devices versus online shopping rates of 33.1 percent.
- The Social Influence: Shoppers referred from Social Networks generated 0.53 percent of all online sales on Black Friday. Facebook led the pack, accounting for 75 percent of all traffic from social networks.
- Social Media Chatter: Boosted by a 110 percent increase in discussion volume compared to 2010, top discussion topics on social media sites immediately before Friday showed a focus on the part of consumers to share tips on how to avoid the rush. Topics included out-of-stock concerns, waiting times and parking, and a spike in positive sentiment around Cyber-Monday sales.
"This year marked Thanksgiving's emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals," said John Squire, Chief Strategy Officer, IBM Smarter Commerce. "This momentum continued into Black Friday where the big winners were those retailers that delivered a smarter commerce experience with compelling, relevant deals that people could easily access from their channel of choice."
Online Retail Categories
- Department stores once again offered a vast array of compelling deals and promotions that caught the attention of consumers. As a result, department stores sales were up 59.0 percent from this time last year.
- Home goods also reported a 48.8 percent increase in sales from Black Friday 2010, an indication that many consumers are shifting their attention toward the home this holiday season.
- Apparel sales were also strong this holiday with Black Friday numbers showing an increase of 47.2 percent over 2010.
- Health and Beauty sales were strong as consumers showed a desire to pamper themselves this year. On Black Friday, online sales were up 34.2 percent year over year.
Today's news is based on finding from the IBM Coremetrics fourth annual Black Friday Benchmark which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. With this data IBM helps retailers better understand and respond to their customers – across the organization – improving sourcing, inventory management, marketing, sales, and services programs.
US holiday season online retail sales to grow 15% year over year
by Deepak Sharma on Friday, November 11, 2011
Won’t you like this retailers? But are you ready?
U.S. Online Holiday Spending Will Grow 15 Percent To Nearly $60 Billion
After Q3 2011 brought a 13 percent increase in e-commerce sales, Forrester is estimating that U.S. online holiday sales will grow 15 percent this year to nearly $60 billion. The study reports that this increase will take place because of the increase in consumer-use of tablet computers for shopping combined with a growth in online holiday deals.
The report shows that 58 percent of Americans say they are more price-conscious today than they were a year ago and nearly half believe they find better values online. And 50 percent of Americans who own a tablet use the device to research products for purchase with 30 percent of smartphone owners using their mobile device to research products for purchase at least monthly (which is a 30 percent increase in just the past year). And more and more online retailers will be offering better shopping experiences on mobile and tablet devices t take advantage of these trends.
TNS has launched the world’s largest study of digital behavior Digital Life based on responses from 72,000 consumers in 60 countries. The study’s size, scale and detail makes it the most comprehensive view of how consumers behave online and why they do what they do.
Key findings:
- Many brands are wasting time and money trying to reach people online even though many resent big brands invading their social networks
- 57% of people in developed markets don’t want to engage with brands online
- Misguided digital strategies are generating mountains of costly ‘digital waste’, from friendless Facebook accounts to blogs no one reads, because companies are acting without understanding consumer attitudes
You can explore the data and generate your own data visualizations at www.tnsdigitallife.com.
Daily Deal Sites Popular for Young, Affluent But Not for Everyone
by Deepak Sharma on Tuesday, October 25, 2011
A new survey by Accenture shows that many more people are using tricks to save money, but that the young and wealthier are most likely to use daily deal sites such as GroupOn or Living Social to save money on purchases.
Interestingly, in spite of the amount of attention that these sites receive, most Americans (56 percent) do not subscribe to a deal site, and a full 43 percent of Americans say they do not like "anything" about them.
That said, for those who use the sites, there are some interesting findings:
- Nearly four in 10 daily deal site subscribers say they are using the sites more often now than a year ago
- One in four (26 percent) say the deals entice them to purchase things they ordinarily wouldn’t
- Most members don’t redeem purchases right away with 25 percent redeeming in one to three months, and more than one third (36 percent) in one to four weeks
- The chief complaint with daily deal sites for respondents is the lack of items or services they want to use or try (37 percent) and lack of localized offers (24 percent).
Risks for Retailers: A New Top 10
Retailers are less worried about consumer spending these days, suggesting that their confidence level has risen from the doldrums, according to a recent review of regulatory filings by BDO USA.
The accounting firm found that concern over consumer confidence and spending has fallen out of retailers' 10 most-cited risks, from 5th in 2010 to 11th this year. But concern about the state of the economy still tops the list, as it has for the past two years. BDO ranked top risk factors after looking at the most recent 10-Ks of the 100 largest (by revenue) publicly traded retailers.
Crystal Ball 2.0: The State of Retail Demand Forecasting, Benchmark 2011
by Deepak Sharma on Thursday, May 05, 2011
RSR Research's latest report, "Crystal Ball 2.0: The State of Retail Demand Forecasting, Benchmark 2011," RSR’s first annual benchmark on the topic, finds that retailers believe demand forecasting capabilities to be critical to their operations but struggle to incorporate demand forecasting insights deeper into their businesses.
These findings are based on a survey of 83 retailers between January-April 2011.
"Retailers have made significant investments in optimization technologies, particularly around price and labor, and demand forecasts come hand-in-hand with those capabilities,” said Brian Kilcourse, Managing Partner at RSR and a co-author of the report. “But the forecasting engines that create those inputs into optimization tools can often be completely different in terms of assumptions, time horizons, models. It adds sophistication to retailers’ capabilities, but also creates some challenging complications - building up internal siloes instead of knocking them down.”
"With more channels to manage and more leading indicators to demand, such as social media and consumer intent, retailers need all the help they can get in forecasting and managing demand," adds Nikki Baird, the report’s co-author. "The challenge isn’t that the crystal ball is cloudy but retailers just have too many forecast engines, each with a slightly different prediction than the next. Companies have yet to figure out how to reconcile them all."
"Crystal Ball 2.0: The State of Retail Demand Forecasting, Benchmark 2011" contains analysis of the business drivers, opportunities, and organizational constraints surrounding demand forecasts, as well as recommendations for creating successful demand forecasting capabilities. The report is part of RSR Research's ongoing efforts to provide market intelligence on retail technology trends, and can be downloaded here:
http://www.retailsystemsresearch.com/_document/summary/1280
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Willard Bishop provide some good case studies in their current Competitive Edge publication entitled, "Loyalty Cards: To Have or Not to Have?"
There are many food retailers who currently do not have loyalty cards. A significant contributor to their hesitation is the perception: “they’re just another discount delivery vehicle”. Another criticism: “cards can’t build loyalty when shoppers have them from every operator”. While it’s true that many retailers have treated loyalty cards as just another TPR delivery device, and others have siloed the data internally, the best are using loyalty data to develop truly shopper-centered merchandising plans, identify opportunities, and scorecard progress. This month’s Competitive Edge highlights some case examples showing how loyalty cards fuel the development of shopper-centered merchandising.
Record $30.8 Billion Online Holiday Season Spending so far
by Deepak Sharma on Wednesday, December 29, 2010
Thanks to some cold weather which makes for some favorable conditions for online shopping (Blizzard in Northeast), holiday season retail online spending is seeing a 13% increase over last year. From comScore release:
comScore a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 26) witnessed $2.45 billion in spending, an increase of 17 percent versus the corresponding week last year.
Retail E-Commerce Spending up 27%, Thanks in part to Free Shipping
by Deepak Sharma on Sunday, December 19, 2010
There’s a 12% increase in retail e-commerce spending in the first first 47 days of the November – December 2010 holiday season compared with the same period a year ago.
comScore is reporting that for the holiday season-to-date, $27.46 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 17) reached $5.15 billion in spending, an increase of 14 percent versus the corresponding week last year, with four individual days surpassing $900 million, led by Green Monday (Monday, December 13) with $954 million and Free Shipping Day (Friday, December 17) with $942 million. A lot of shopper took advantage of the Free Shipping Day which achieved a 61-percent increase versus the corresponding shopping day last year, highlighting the appeal and success of the promotion in which more than 1,500 merchants offered free shipping.
| 2010 Holiday Season To Date vs. Corresponding Days* in 2009 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. | ||||
| Millions ($) | ||||
| 2009 | 2010 | Percent Change | ||
| November 1 – December 17 | $24,504 | $27,460 | 12% | |
| Thanksgiving Day (Nov. 25) | $318 | $407 | 28% | |
| Black Friday (Nov. 26) | $595 | $648 | 9% | |
| Cyber Monday (Nov. 29) | $887 | $1,028 | 16% | |
| Green Monday (Dec. 13) | $854 | $954 | 12% | |
| Free Shipping Day (Dec. 17) | $586 | $942 | 61% | |
| Week Ending Dec. 17 (Dec. 11-17) | $4,644 | $5,509 | 14% | |
That means Cyber Monday emerged as the season’s heaviest online spending day for the first time in history.
"Free Shipping Day punctuated an exceptional week in which consumers spent more than $5.5 billion online, representing a 14-percent increase from last year," said comScore chairman Gian Fulgoni. "While no individual days during the week surpassed $1 billion in spending, we saw strength throughout the week beginning with Green Monday and ending with Free Shipping Day on Friday. At this late juncture in the online holiday season, we have likely already witnessed the peak spending day of the year, which means that Cyber Monday should emerge as the season's heaviest online spending day for the first time in history."
Signs are that this Black Friday will be a big one for retailers. Hitwise released report today which shows searches around Black Friday are up 31% and the share of visits to Black Friday websites are up 18% last week over the week before Thanksgiving and Black Friday last year.
The top 5 websites captured 81% of all visits to the custom category of Black Friday websites and traffic to Black-Friday.net and BlackFriday.info represented 46% of the total category.
More women than men are visiting the Black Friday websites with visits split 59% female and 41% male and tend to be younger with 59% of visitors under the age of 35. The audience also skews somewhat less affluent, with the highest share of visitors coming from the $30-$59.9k income bracket.
Yesterday comScore had forecasted strong numbers with 11 Percent Growth for 2010 Holiday E-Commerce Spending.
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Altimeter Group has released a new report titled Rise of Social Commerce – A Trail Guide for the Social Commerce Pioneer which discusses the use of Social Technologies to connect, listen, understand and engage to improve the shopping experience. The report provides a four-stage process to assess where companies are at and the path forward.
- Let’s Be Social: Programs are launched to drive brand advocacy and increase volume/market share.
- Enlightened Engagement: Companies create interconnections of e-commerce and social platforms – both owned and in the wider web – to influence influencers, improve decision-making, and distill the voice of the customer for the enterprise.
- Store of the Community: Fans drive assortment, selection, and services through open innovation networks and social networks.
- Frictionless Commerce: Companies redesign the shopping experience across channels and categories, to create a truly customer-centric shopping experience.
Meet the new shopper. Underneath the keys of the keyboard, they are shopping in a new way. Unleashing the power of the social network, the digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served. But, can you listen? Can you serve the new shopper? Or are you so busy YELLING your brand message, that you will miss this opportunity to listen, engage and serve the consumer in new ways? With the rise of social commerce, you have new opportunities to anticipate, personalize and energize the shopping experience; but our finished research report documents that the biggest barriers are enterprise processes that are designed to broad-brush markets, push big-brand messages, and serve markets through conventional channels.
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ComScore - U.S. Q3 Retail E-Commerce Spending 2006-2010
by Deepak Sharma on Tuesday, October 19, 2010
ComScore is reporting the US Q3 Retail E-Commerce Spending which topped 2008 levels.
U.S. retail e-commerce spending reached $32.1 billion in Q3 2010, finally surpassing 2008 levels. Recent growth has been propelled by strength in the consumer electronics category, as well as growth in spending among households earning $100,000+ annually.
Consumer perception of store brand quality is getting stronger
by Deepak Sharma on Friday, October 08, 2010
Nielsen reports on how consumer perception of store brand quality is getting stronger; nearly three-quarters of U.S. households believe store brands are a good alternative to name brands, and nearly two-thirds of households say that store brand quality is just as good as that of name brands.
According to Nielsen, three-quarters of U.S. households believe store brands are a good alternative to name brands and nearly two-thirds of households say that store brand quality is just as good as name brands. In a recent Progressive Grocer Store Brands article, the depth of store brand buying reveals just how much consumer’s behaviors and attitudes have aligned.
With nearly 70% of store brand dollar sales coming from consumers who are “variety-seekers,” retailers can encourage deeper levels of store-brand buying by:
- Rewarding key consumers with continuity-based promotions.
- Implementing repeat stimuli efforts
- Targeting specific shoppers through direct mail efforts
For more details and tactical examples, continue reading at Progressive Grocer Store Brands.
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Keynote Competitive Research, the global leader in solutions for continuously improving the Internet and mobile experience, has announced the first ever smartphone mobile commerce index. Walmart's mobile site led the Index for the week of September 13 with a perfect score of 1,000 points, an average load time of 3.18 seconds and an availability of 99.37 percent. Internet Retailer, the leading e-retailing magazine, is featuring the new weekly Index on its site under an exclusive arrangement with Keynote. Click here and select Keynote Mobile Commerce Performance Index to see complete results for all 15 merchants.
From the Press Release:
The Keynote Mobile Commerce Index is a weekly performance ranking of leading and up-and-coming US retail mobile Web sites being accessed using popular wireless device profiles, including the Apple iPhone.
Internet Retailer, the leading e-retailing magazine, is featuring the new weekly Index on its site under an exclusive arrangement with Keynote. The new mobile commerce Index is important as it underscores the critical issue of mobile site performance and establishes, for the first time, and in a very public way, performance benchmarks across a representative sampling of large -- and some not-so-large, but growing in popularity -- mobile Web sites. Walmart's mobile site led the Index for the week of September 13 with a perfect score of 1,000 points, an average load time of 3.18 seconds and an availability of 99.37 percent.
The Index shows the average response times and success rates for downloading the homepage of selected mobile commerce sites on popular smartphones using Keynote's commercially available mobile performance monitoring solution, Mobile Application Perspective. The response times and success rates are then combined to provide an overall score. The m-commerce sites that appear in the Index were selected to provide a benchmark for companies to compare their mobile site performance against a representative sampling of e-retailers.
Target, Toys R Us, Sears and Kmart are just a few of the big retailers that have launched mega-sales in recent weeks to tempt increasingly cost-conscious shoppers to their stores. This phenomenon -- known as the seasonal sales shift, or "Christmas creep" -- is not new. But in today's uncertain economic climate, it has bigger implications than ever, both for the retail sector's growth strategies and for consumer spending habits, say Wharton and other business experts.