TNS has launched the world’s largest study of digital behavior Digital Life based on responses from 72,000 consumers in 60 countries. The study’s size, scale and detail makes it the most comprehensive view of how consumers behave online and why they do what they do.

Key findings:

• Many brands are wasting time and money trying to reach people online even though many resent big brands invading their social networks
• 57% of people in developed markets don’t want to engage with brands online
• Misguided digital strategies are generating mountains of costly ‘digital waste’, from friendless Facebook accounts to blogs no one reads, because companies are acting without understanding consumer attitudes

You can explore the data and generate your own data visualizations at www.tnsdigitallife.com.