Desperate time calls for desperate measures

by Deepak Sharma on Wednesday, November 23, 2005

Desperate times for retailers. USA Today reports:

Whether to draw the masses or woo the upscale shopper, retailers are pulling out all the stops — and stunts — to snag customers for the post-Thanksgiving start of holiday shopping.
More competition and less distinctiveness are driving gimmicks.

"These are desperation moves," says Erik Gordon, marketing professor at Johns Hopkins University. "Everyone is your competitor these days, and no retailer can afford to lose market share."

With online sellers open 24/7, many stores will open at 5 a.m. or earlier Friday. Some even will open on Thanksgiving.

Big retailers like Wal-Mart, Best Buy and Kmart are included in this list. Wal-Mart going back to it's old self has declared that it will match rivals' advertised discounts on Black Friday.

USA Today - Stores cook up holiday gimmicks
New York Times - Back to Basics at Wal-Mart: Spare No Rivals