Branded retail apps are hot right now—they’re sexy, but they’re also an effective way to connect with customers. A new service from ILoveVelvet, launched today, combines mobile and social media elements in app form, and allows direct engagement for fans of individual retail brands.

Velvet VIP is a branded mobile application that allows retailers to offer e-catalogs, special promotions, personal recommendations and even collection previews. The social media elements enable consumers to provide feedback directly to the retailer and share with friends via Facebook and Twitter.  Customers can even pre-order items through the app—meaning that they don’t have to put their names on a waiting list for that hot designer bag.

ILoveVelvet, a leading provider of technology to enhance the retail customer experience, has launched Velvet VIP, a customized retail application designed to reward loyal fans of specific brands. The application, developed for retailers and available to customers enrolled in loyalty programs, provides personalized shopping recommendations based on customer interests and purchases, along with special benefits not available to the general public.  The entire system also has built-in options to share reviews via social media.

Velvet VIP, a customer-facing adaptation of ILoveVelvet’s Velvet Suite and Velvet Store software, engages directly with customers on Apple iPads, iPods and iPhones. The retailer controls the interface branding and available content, so that customers have an encounter consistent with the in-store experience. Velvet VIP also offers a social media component, through which customers can push reviews out to Facebook and Twitter and become unofficial brand ambassadors.

Press Release.