Retailers prepare of Online Cyber Monday sales

by Deepak Sharma on Wednesday, November 26, 2008

Retailers are planning for “Cyber Monday” by offering more deals & promotions online.

'Cyber Monday' Discounts Bloom - WSJ.com

Online retailers plan to offer more deals and promotions to spur holiday shopping on the Monday after Thanksgiving this year, according to a new study.

The survey, commissioned by Shop.org, a division of the National Retail Federation, says 83.7% of retailers will have special promotions on that day, known unofficially as "Cyber Monday," up from 72.2% a year ago. Of those promotions, one-off deals, email campaigns and one-day sales are expected to be popular.