Web 2.0 has started playing a big part in Online Retail. Internet Retailer is reporting on how Web 2.0 concepts like blogs, forums, social networking are allowing Customers to speak about their experiences in a never before seen way.

It can take a while to ferret out useful customer feedback from user-generated content in Web 2.0 settings like online forums, blogs and social networks. But it can be worth the time and effort when that feedback can be transformed into strategies that make customers happy....

With Web 2.0 user-generated content, e-retailers have a new way of gaining insights into what customers want and don’t want, what they like and don’t like. Customers provide the answers without retailers having to ask a single question.

I have written the impact of Web 2.0 on Retail earlier in a post titled, Web 2.0 and Retail.