Forrester Report, RFID Beyond The Supply Chain in the Microsoft Executive Circle Magazine.

Forward-thinking consumer products (CP) manufacturers and retailers aren't limiting RFID to the supply chain. Firms like Kraft Foods and GlaxoSmithKline are testing new RFID processes like production management, market research, promotion execution, and in-store consumer services. As the uses of RFID become more fragmented, so does the vendor landscape. The result? The death of the RFID market as we know it and the emergence of process-centric solutions and technology innovation networks.