By 2015, it's predicted that mobile purchases will total $119 billion globally.
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Top 500 retailers take a liking to social networks
Facebook is in the news almost daily and the social network continues to grow, with more than 500 million members at last count. And Top 500 retailers want to be right there with them. 432 of the companies listed in Internet Retailer’s 2011 Top 500 Guide —86%—have a presence on Facebook. That’s 16% more than the 371 that had pages on Facebook last year and a 52% increase from 284 in the 2009 edition.
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Twitter, the network that enables users to “follow” the daily doings of other participants via 140-character message bursts, continues to grow in web retailers’ social media strategy. Of the current Top 500 online retailers, 347, or 69%, have a presence on Twitter and feeds are up by 37% (254 companies) from the 2010 edition and 221% (108) from the 2009 guide.
Risks for Retailers: A New Top 10
Retailers are less worried about consumer spending these days, suggesting that their confidence level has risen from the doldrums, according to a recent review of regulatory filings by BDO USA.
The accounting firm found that concern over consumer confidence and spending has fallen out of retailers' 10 most-cited risks, from 5th in 2010 to 11th this year. But concern about the state of the economy still tops the list, as it has for the past two years. BDO ranked top risk factors after looking at the most recent 10-Ks of the 100 largest (by revenue) publicly traded retailers.
