86% of Top 500 Retailers now have presence on Facebook

by Deepak Sharma on Wednesday, June 01, 2011

Top 500 retailers take a liking to social networks

Facebook is in the news almost daily and the social network continues to grow, with more than 500 million members at last count. And Top 500 retailers want to be right there with them. 432 of the companies listed in Internet Retailer’s 2011 Top 500 Guide —86%—have a presence on Facebook. That’s 16% more than the 371 that had pages on Facebook last year and a 52% increase from 284 in the 2009 edition.

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Twitter, the network that enables users to “follow” the daily doings of other participants via 140-character message bursts, continues to grow in web retailers’ social media strategy. Of the current Top 500 online retailers, 347, or 69%, have a presence on Twitter and feeds are up by 37% (254 companies) from the 2010 edition and 221% (108) from the 2009 guide.

One comment

While it is good that the Top 500 retailers have a presence on social media, it is vital that this presence is holistic and spans the business. Social media needs equal input from marketing, sales and customer service teams – missing any of these out of strategy leads to a silo-based approach (http://eptica.wordpress.com/2011/04/15/don%E2%80%99t-make-facebook-customer-service-a-silo/) that drives up costs and leads to inconsistencies for customers.

by Eptica on 1:10 AM. #

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