Abercrombie and Fitch has offered “substantial payment” to Jersey Shore’s Mike “The Situation” Sorrentino to stop wearing brand in “Jersey Shore”. Now, in my view, this is the first time a brand pays someone to stop wearing their clothes.

Abercrombie to 'Jersey Shore': Ditch our brand

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," an Abercrombie & Fitch spokesperson said in a statement. "We have also extended this offer to other members of the cast, and are urgently waiting a response."