Wal-Mart piloting selling large GE Appliances in store

by Deepak Sharma on Tuesday, April 05, 2011

WSJ is reporting that Wal-Mart is planning to sell large appliances as a part of a pilot program in its stores in Texas this year. Long time ago, well in 2000, I was part of a program where we developed Interactive Kiosk based solution for GE appliances to be sold in Wal-Mart. This looks like exact same thing, maybe this time without a kiosk.

Wal-Mart Explores Selling Large Appliances

Wal-Mart Stores Inc. may begin adding large appliances such as stoves and dishwashers to stores in Texas this year as part of a pilot program that could lead to a nationwide launch.

The retailer is looking at a program selling appliances from General Electric Co. and could roll out to more than 100 stores initially, according to analysts and consultants familiar with the retailer's plans.

Last month, Wal-Mart's U.S. chief Bill Simon, speaking at an industry conference, said the company is "looking at everything including appliances right now." Mr. Simon didn't provide specifics about the scope other than saying: "If it's something that we believe there is customer demand for and an opportunity to make some money, we're going to get into it in a big way."

A Wal-Mart spokesperson declined to provide details. A GE spokesman didn't respond to a request for comment.