From Future of Retail: World As Retail Experience

Mobile payment systems and product identification technologies are enabling users to interact with and purchase virtually any product they come across in the world, regardless of whether or not it is found in a traditional retail environment. The ability of an individual to buy almost anything they see, shortens the path to purchase by transforming any encounter into an opportunity to make a sale.

Some great examples of how Mobile technologies are changing the way consumers are interacting with products. Interactions today are not limited to Physical or Online store. With you going out with your Mobile, the world is the Market now.