Came across this great example of Augmented Reality where shop window displays allow shoppers to try on virtual 3D watches.

From Touch-screen Selfridges window displays allow shoppers to try on virtual 3D watches:

Passers-by outside the Oxford Street store will be handed paper wristbands which, when shown to a camera built into the display, will allow them to view an image of themselves “wearing” any watch they select on the touch-screen.

The “virtual watch” is created by real-time light-reflecting technology that allows the consumer to interact with the design by twisting their wrist for a 360 degree view.

Shoppers will be able to “try on” 28 different watches from the Touch collection by the Swiss watch maker Tissot, and can also experiment with different dials and straps.

Each watch will show the correct time and date and shoppers will also be able to try their touch-screen functions such as compasses and thermometers.