NYTimes.com has a thought provoking article on death by trampling of a temporary worker at Wal-Mart on the day of Black Friday. The article points out on how Retailers and Media are equal to blame for the death.

The willingness of people to walk over another human being to get at the right price tag raises the question of how they got that way in the first place. But in the search for the usual suspects and parceling of blame, the news media should include themselves.

Just a few days ago, the same newspaper writers and television anchors who are now wearily shaking their heads at the collective bankruptcy of our mass consumer culture were cheering all of it on.

…

Media and retail outfits are economic peas in a pod. Part of the reason that the Thanksgiving newspaper and local morning television show are stuffed with soft features about shopping frenzies is that they are stuffed in return with ads from retailers.

“Media outlets have been stride for stride with the retailers,” said Marshal Cohen, chief retail analyst for the NPD Group, a market research firm. Speaking on the phone on Friday evening after nearly 24 hours of working the malls, he suggested, “Something like this was bound to happen at some point. The man who died at Wal-Mart was, from what I understand, a temporary employee and had no idea what he was dealing with.”

What do you think of this? Are Retailers to blame for this debacle or Media for driving the madness.