Very interesting news coming today from UK Online Retail Sales.

Online grocery sales outstrip electronic and gadget sales for the first time — Internet Retailing

Sales related to online supermarket shopping have outstripped electronic and gadget-related online sales for the first time since internet retailing began, according to statistics from MyVoucherCodes, the UK's largest free to use discount and voucher code website.

"Sales statistics from MyVoucherCodes have revealed that more people are now looking to find bargains on their essential items such as bread and milk and are being attracted to the online supermarket sites because of the exclusive offers and discounts on home delivery as well as shopping," says the company.

"The Top Four current online shopping sectors are; online grocery shopping with 31% of sales; 25% of sales for electronic items such as computers, TVs and gadgets; 21% of sales attributed to clothing and fashion items and 15% of sales related to holidays."

4,238 people from across the UK took part in the research which also revealed that:

• Tesco leads the way when it comes to the most popular online supermarket website with 44.2% of people saying they shopped there
• Asda had a 23.2% share, followed by Sainsbury's with 11.7% of market share. The rest of sales were spread between brands such as Waitrose, Ocado and Iceland.
• The average amount spent on online groceries was £53 per week.
• The north west is the region that uses online supermarkets the most, followed by the south east, London, south west and the north east.