The India Practice of Diamond Management & Technology consultants has come up with an insightful research article titled, "Understanding the Indian Retail Customer—in Bits and Bytes!". Summary in their own words:

Organized retail in India is expected to grow at an astronomical pace over the next four years, making it critical for companies to differentiate themselves in a highly competitive environment. Retailers can use a datadriven approach to create a competitive advantage by better understanding customers and their needs. Retailers should overhaul/build their data analytics capabilities now if they hope to remain ahead of the curve.

Good Read.